Monthly Archives: October 2013

Pinterest’s creativity causes generation and gender gap

Courtesy of Creative Commons at flickr.com

Courtesy of Creative Commons at flickr.com

In March 2010, a new social media outlet was released. It’s intent was to allow its users to collect pins containing hobbies, interests and ideas while having the ability to organize them digitally.

It was called Pinterest.

Since its launch three years ago, Pinterest has worked its way up to a total of 70 million users, 80 percent of which are female, according to Digital Marketing Ramblings.

Eighty percent seems surprisingly high, but some believe it is accurate.

“This figure makes plenty sense,” said Faviola Berrun, a 19-year-old student at California State University, Chico. “Most things on Pinterest are ‘pinned’ by females about female things, such as baking, cooking, wedding ideas, style, jewelry, animals, beauty tips, and interior design.”

Pinterest’s official website says “no matter what you’re interested in, there’s a place for it here”, but perhaps that is not the case.

The same article by Digital Marketing Ramblings found that only 5 percent of internet-using men in the U.S. are on Pinterest.

“Not many topics would interest most men,” said Berrun.

While the gender gap is evident, the generation gap is somewhat surprising.

In America, more individuals aged 35-49 use the social network than anyone else, according to a graph on Readwrite.com. That demographic makes up 31 percent of users, though this number focuses solely on the website being logged into via computer.

When it comes to the mobile app, the 35-49 and 25-34 age groups are deadlocked, each making up 31 percent of mobile users. The younger generation — aged 18-24 — make up just 14 percent of computer users and 20 percent of mobile users.

A look at Pinterest’s website┬árevealed why that gap may exist.

The “hottest trends” right now include Incredible Luxury Homes, Uniquely Themed Restaurants, Warped Furniture, Unique Home Decor Products, Creative Lighting Ideas and Seductive Halloween Attire.

“You can plan out your wedding, party room, future house, anything really,” Berrun said.

Perhaps this is the reason for the generation gap working contradictory to most other social networks.

The utilization of social media in an audio slideshow

Generation Update created a social media audio slideshow that combined interviews and pictures to show how social media is being utilized right now.

LinkedIn’s professional environment causes large generation gap

Courtesy of Creative Commons at flickr.com

Courtesy of Creative Commons at flickr.com

Since its creation in 2003, LinkedIn has helped business personnel connect with over 230 million employers and employees around the world, according to Digital Marketing Ramblings.

One of the few social networks not dominated by teenagers, the average LinkedIn user is 41 years old, according to Linked Strategies.

Why is that?

“The way I like to describe it is Facebook with a suit on,” said Cindy Parnell, the director of Career Services at Arizona State University’s Downtown Phoenix campus. “It’s a professional site, not a ‘connect with friends’ site.”

Business Insider found that the largest demographic of LinkedIn users are those aged 35-54, who make up 39.8 percent of LinkedIn users in the Unites States. The 18-24 demographic makes up just 18.1 percent of the LinkedIn population.

That percentage suggests that about eight out of 10 individuals in the 18-24 age group do not have a LinkedIn — in fact, some have no idea what the website is.

Chris Lott is a 17-year-old from Riverside, Calif. When asked how he uses LinkedIn, he responded with a laugh:

“What if I don’t know what LinkedIn is?” he said. “I don’t know what LinkedIn is.”

Alec Cardenas is a 19-year-old student at California State Polytechnic University, Pomona. He does not have a LinkedIn either, but believes that teenagers should wait until they develop more professional experience before creating a LinkedIn account.

“I feel like teenagers don’t really have any business having a LinkedIn account at their age, given their schooling and lifestyle at the time,” said Cardenas.

“I think…generally 35 to 45 year olds have already participated in higher education institutions,” he continued. “[They have] had much more time to build up their resumes and work experience, which are all great criteria to include on your LinkedIn profile.”

Many professionals in various industries are using LinkedIn to connect with potential employees, especially those in a younger demographic, according to Parnell.

“Professionals use it as a recruiting tool,” she said. “They’ll source LinkedIn for people that have put resume details, work history, [and] their education on LinkedIn and if it’s a good match for their company, the company will reach out to people, based on their profile, to apply for positions within their organization.”

As a result, the older demographic will continue to create accounts while the younger demographic waits to put their foot in the game.

Should that be improved so that their are more young people on LinkedIn?

“I don’t know if I want it to be improved until students understand how to best utilize [the website],” said Parnell.

Parnell also said that she is actually more comfortable with students waiting until they are ready to make an account, rather than making one just to say they have one.

“The student philosophy we hear is ‘Facebook is my social outlet, I don’t want employers dabbling in that [and] LinkedIn is my professional image’, and that’s what I want to establish,” she said.

“If students can’t bridge that and understand that difference, I don’t want them attempting LinkedIn with all that their doing with Facebook because they’re completely separate.”

The generation gap is very apparent on LinkedIn, but experts, like Parnell, are saying that it is a good thing.

On next week’s edition of Generation Update, we will tackle Pinterest and focus on the generation gap of the popular website.